In 2010, Kraft Foods had acquired British candy maker Cadbury in a deal worth close to $19 billion.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
US SEC order says that Cadbury India paid an agent a total of USD 90,666 (Rs 61.70 lakh) for "providing consultation, arrange statutory/government prescribed formats of applications to be filed for various statutory clearances, documentation, preparation of files and the submission of the same with government authorities," for specific licences.
Mondelez looks to securing supplies, earning greater revenues from India, emerging markets
Prime property rates in South Mumbai at Rs 60,000 a sq ft remain high despite a slowing realty market.
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
Mars Inc set to open first chocolate factory in India.
India's tax authorities began investigating Cadbury in 2011.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
Irrespective of demonetisation and GST blues, IIM Lucknow has been able to successfully place their batch of 459 students.
On Nooyi, who is now in her 10th year as CEO, Fortune said, she "shows no signs of slowing down"
A leading Brazilian poultry company has also expressed keen interest in joining hands with Kishore Biyani's Future Group to sell their products in the country
Chocolate majors in India posted healthy top-line growth in FY19. While Mondelez India Foods - the marketer of Cadbury - continued to lead the pack, Nestle India, which dominates the confectionery space with leading brands like Kitkat and Munch, continues to hold the third spot in revenue. However, two of these companies - Mars International India and Hershey India - still remain in the red.
All of these companies are present in India.
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
India consistently ranked among the top three countries whose products were rejected for import by the regulator.
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Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
Horlicks widens brand appeal in increasingly competitive market.
Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
Gamification has the potential to trigger immediate positive responses to learning that an organisation wishes to impart.
A glance back at some of the important ups and down Indian Inc faced in 2018.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
